2009, Rose Studio, Inc.

2009 Treasury Management Conference
Marriott Marquis
Atlanta, Georgia
May 12-15, 2009

 
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The NAST Treasury Management Conference meets annually and features sessions on banking, cash management & investments, college savings, debt management, unclaimed property, and financial literacy. Descriptions of sessions held during the 2009 conference are listed below. Click on a speaker's name to view their presentation. (More presentations will be posted throughout the week of May 18)

 
Banking, Cash Management & Investments
Transaction Security
Are banks use of 128 bit encrypted technology with SSL as far as your security concerns go? Go beyond the surface security concerns to the types of attacks that are seen with botware, spyware, and other new threats as well as new technologies for authenticating transactions.
Speaker:
Seth Geftic, Sr., Product Marketing Manager, Identity Protection and Verification RSA

Transparency on the Web
Learn how Treasurers and Agency heads can disseminate information and educate citizens about state finances using the web.
Speaker:
Hon. Shane Osborn
, Nebraska State Treasurer

Due Diligence Requirements for Short-Term Investments
Discuss the heightened importance of due diligence in the Post-Madoff Era, paying particular attention to Legal and Operational due diligence.
Speakers:
Charles Dufresne, of Counsel, Sadis & Goldberg LLP
Amy Michaliszyn, Senior Vice President, Federated Investors
Laura Glenn, Portfolio Manager, Georgia Treasury

Collateralization
Discuss the process of perfecting collateral in the event that the holder/bank defaults. The timeliness of collecting through the Federal Reserve is uncertain; learn what options are available to your state or agency.
Moderator:
Hon. David Lemoine
, Maine State Treasurer
Speakers:
Barbara L. Fava
, Managing Director, PFM Asset Management, LLC
John L. Whitlock, Esq., Edwards Angell Palmer & Dodge LLP
Timothy P. Fitzgerald, VP Collateral Management Services, Bank of New York Mellon
Rich Makarick, Bank of New York Mellon

Transaction Account Guarantee Program
Find out how the Transaction Account Guarantee Program and other guarantee programs work. If a participating bank fails, how does someone get their funds? Do they stand in line with other depositors on a first come first serve basis? Do they, as a public entity, get preferential treatment in recouping losses? Find out how Treasurers are answering these questions and more.
Speaker:
Thomas Cameron, Executive Director, Short Duration Fixed Income, UBS Global Asset Management

Transparency Movement
Challenges & Best Practices in Achieving Transparency
Speakers:
Catharine Ryan
, Global Investments Product Manager, Citi Global Transaction Services
Mali Bartlett, Associate for the Global Custody Product Team, Citi


Linked Deposit Programs
Explore Linked Deposit programs which give business owners access to capital to start or enhance their business with the help of low-interest rate loans, including consumers and community development. Hear about Illinois’ Green energy program that encourages energy efficient development and improvements by offering low-interest loans to borrowers who finance their purchase or installation of renewable energy equipment at participating financial institutions.
Speaker:
Bill Browne
, Director, Illinois Economic Opportunity

Preservation of Capital and Liquidity Risk Management
This presentation will help investors better understand the various dimensions of cash management that are critical to meeting the objectives of money markets funds, namely capital preservation and liquidity. The discussion will focus on the investor-money fund relationship, the credit review and the portfolio constructions process and the role of the various liquidity facilities established by the Federal Reserve and Treasury.
Speakers:
Michael Morin, Money Market Institutional Portfolio Manager for Fidelity Management & Research
Peter Rizzo, Senior Director, Standard and Poor’s Fund Ratings & Evaluations

(additional topics can be found under Debt Management below)

 

College Savings
Legislative and Regulatory Responses to Current Market Conditions
In response to changing market dynamics, the U.S. Treasury and IRS recently issued guidance liberalizing, for calendar year 2009 only, the once per calendar year limitation on changes in investment direction. Additionally, the stimulus legislation passed by Congress and signed by the president included a temporary, two-year provision to recognize computers as qualified higher education expenses for 2009 and 2010 only. Does this current financial climate, coupled with regulators and legislators attempts to respond to those market conditions, provide opportunities for moving CSPN’s legislative proposals forward? Will 2009 be the year that the 529 community sees re-proposed income tax regulations issued by the IRS and the Treasury Department? Hear from our panel of experts how this ever changing environment provides both potential opportunities and pitfalls for 529 Plans.
 
State of the States
This popular showcase is a CSPN tradition that encourages all states to highlight their best and most innovative initiatives as they strive to make 529 plans affordable, available, and attractive to all families who have college dreams for their children. Effective responses to the current economy and market conditions will also be shared.
Moderator:
Joan Marshall
, Executive Director, College Savings Plans of Maryland & Vice-Chair, CSPN
 
It’s Quarter-end…Do You Know Where Your Investments Are?
Boards and administrators who oversee 529 plans have fiduciary responsibilities to their investors. Good governance and oversight procedures allow them to at least appear to satisfy those duties. This is especially true in the area of investment performance, where 401(k) plans and pension system have long-standing and rigorous oversight standards in place. In contrast, not every 529 plan has an investment policy and monitoring procedures in place. Given our industry’s rapid growth, it seems to be time to ensure that plans nationwide have these practices as a matter of good governance. This panel will look at governance issues related to investments, it will discuss the development of investment policy statements and monitoring procedures, and it will address whether there is a “best practices” to be established for 529 plans.
Moderator:
Andrea Feirstein, Managing Member, AKF Consulting LLC
Speakers:
Ed Ferko
, Senior Manager, Vanguard Education Markets Group
Michael Fisher, Managing Member, Neosho Advisors LLC
Mary Morris, Executive Director, Virginia College Savings Plan

 
Implementing Your Investment Policy – Investment Manager Searches (including minority-owned firms)
Offering account owners best-in-class investment options becomes even more important in difficult economic times. Each 529 plan administrator or board must focus on the investments and investment managers most appropriate for their investors – emerging markets, socially responsible funds, green funds, emerging investment managers, minority-owned and local firms – many choices are available. This panel will explore best practices for investment option and investment manager searches in the current market, focusing on the tools needed to effectively implement your 529 plan investment policy.
Speakers:
Greg Bauer, CFA, Vice President, Callan Associates
Mark Friedberg, CFA, Managing Director, Wilshire Associates
Jennifer Lindenmayer, Principal, Director of Client Services, Income Research & Management
 
Leveraging the Power of Social Marketing/Web Based Advertising
New media and marketing opportunities can be difficult to understand and navigate, with new avenues and initiatives constantly coming to light. We will explore how to leverage digital channels such as the Web, mobile devices, social networks and other emerging media to engage people and build awareness. We will also take an in-depth look at social networking opportunities and the behaviors of the users from a leader in the industry.
Panelists:
Ella Chinitz, Senior Consultant, Customer Insights Group, Razorfish
Maureen Schumacher, Director, Google
Terri Walter, Global Vice President, Emerging Media Group, Razorfish

I Didn’t Say That, Did I??
An expert media and communications trainer will lead an interactive session on how to effectively communicate in front of the media. Focus will be on dealing with bad news including such topics as: how to prevent being misquoted, how not to be taken out of context, how to level the playing field in Q&A, how to deal with an aggressive or hostile interviewer, how to answer the really tough questions, and how to recover from your misstatements. A second focus will be on how to have your message reported.
Moderator:
Betty Lochner, Director, Washington Guaranteed Education Tuition
Speaker:
Rick Dent, President, PR Strategies, Inc.

Maintaining the Gold Standard – What Every Plan Administrator and Program Manager Needs to Know About Disclosure Principles
This session will focus on the most recent updates to the CSPN Disclosure Principles, providing insights and tips to implementing the principles for your Plan. This session will also provide a refresher of each of the key elements of the Disclosure Principles including suggested content and presentation priority.
Moderator:
Mary Anne Busse, Great Disclosure
Panelists:
Cynthia Comer
, VA College Savings Plan
Pamela McNulty, TIAA-CREF

College Access and Affordability - A New Perspective
This session will offer a perspective on college access and affordability from outside the 529 industry. We will hear from a public university official on the challenges of state funding, maintaining affordability and access, and how universities can partner with their state’s 529 plan. We will also explore current public opinion research on college costs and access, as well as how to leverage financial innovations, like 529 plans, to serve the financial service needs of the lower income families.
Speakers:
Sandy Baum, College Board
Shelley Nickel, University System of Georgia

Operational Issues in 529 Plans
How to meet account owners’ needs when 529 operational processes can be complex. Most 529 plans responded to CSPN’s Survey of the States last fall which addressed a variety of operational issues. This session will explore operational processes best practices which exist and whether they could be applied to industry-wide. Topics will include: rollovers, customer service, unique situations, such as death of an account owner, and mutual fund industry standards.
Speakers:
John Andrus, Utah Educational Savings Plan
Peter Angus, UPromise
Jeff Coghan, Hartford Life
Auvida Gillyard, Senior Manager, Contact Center, The Vanguard Group

 

Debt Management
The Current State of the Market and What Lies Ahead (also part of Banking track)
This session will provide insight into the current and future economic landscape and discuss the potential implications for state investment portfolios and debt financings. Topics include: pricing challenges, yield environment, method of sale discussion, and market access.
Speaker:
Chris Mier, Economics & Municipal Strategy, Loop Capital Markets

Using Federal Stimulus Dollars to Finance Projects (also part of Banking track)
The federal stimulus package has resulted in states receiving assistance from the federal government in myriad forms. This session will overview aspects of the federal stimulus and outline the government’s intent for each program. Learn about potential roadblocks and the advantages associated with using federal stimulus dollars.
Speaker:
John J. Cross III, Associate Tax Legislative Counsel, Office of Tax Policy, U.S. Department of Treasury
Brian Sigritz, Staff Associate, National Association of State Budget Officers

Using Federal Stimulus Dollars to Finance Projects, Part 2: Case Studies
This session will overview of some of the ways states and other large issuers have taken advantage of the federal stimulus provisions to finance projects. Case studies on Build America Bonds and Qualified School Construction Bonds will provide insight into the challenges and benefits issuers have experienced through these financings.
Speakers:
Kym Arnone
, Barclays Capital
Marvin Markus
, Managing Director, Goldman, Sachs & Co.
James Lansing, Head of Sales and Trading, J.P. Morgan

How are States Utilizing Financings to Provide Budgetary Relief
Learn about what states are doing to help provide budgetary relief and garner feedback from the rating agencies about the potential rating impacts of these actions.  This session will also serve to provide an update on the timetable for the global ratings conversion.
Speakers:
Edith Behr
, Vice President, Senior Credit Officer, Moody's Investors Service
Robin Prunty, Senior Director, Standard & Poor's
Laura Porter, Senior Director, Fitch Ratings

Pooled Financing Programs and Bond Banks (also part of Banking track)
This session will explore the universe of pooled financing programs, which have been utilized by states for a host of different applications including economic development.  Learn about their various applications, their underlying structures, and how they could benefit your state.
Speakers:
Michael Diperna
, Managing Director, R.W. Baird
Jim Wiemken
, Managing Director, Standard & Poor's

Who Buys Municipals? How to Successfully Market and Sell to Today’s Investor
The buyer universe has been ever changing. Understand the larger universe of municipal investors and the market dynamics behind why and when they are buyers.  Learn what you can do to help position yourself to take advantage the largest possible investor universe when you come to market.
Speaker:
Todd Fraizer
, Senior Managing Consultant, Public Financial Management
Brendan Troy, Director, Merrill Lynch

EMMA: What You Need to Know
A representative from the Municipal Securities Rulemaking Board will discuss its Electronic Municipal Market Access (www.emma.msrb.org) system and cover the highlights of what municipal bond issuers and their agents need to know as EMMA becomes the designated repository for continuing disclosure.  EMMA currently provides free access for investors to municipal securities data and primary market documents such as official statements, and is an important educational resource for investors. The session will include a demonstration of current features and content of EMMA and preview the continuing disclosure submission process.
Speaker:
Ernesto Lanza
, General Counsel, MSRB

Innovative Financing Vehicles in Today’s Market
Innovative financings had become increasingly popular prior to the liquidity and credit crisis. This session will provide participants with an update about the current status of innovative financing structures in fields such as transportation.
Speaker:
Michael Ablowich
, Managing Director, Public Resources Advisory Group
David Rush, Executive Director, Public Finance, Co-Head of Transportation Group, Morgan Stanley


Unclaimed Property
Committees and Task Forces in Action
Committee and task forces are integral to the development of best practices and policy recommendations that carry out the association’s mission. Substantive discussions will include the current status of education, uniformity & standardization, the States National Database, and security. The following will be covered: 1) Overview of what has been accomplished in the last year; 2) Items currently in progress; and 3) Open discussion of what members would like to see accomplished going forward.
Facilitator:
John Gabriel, Director of Unclaimed Property, Tennessee Treasury
 
Outreach Series 1: Bunches and Batches in Owner Location
Experienced state administrators will examine existing and possible methods used to locate owners. Topics will include locating large group of people at one time and working with smaller sets. What works best? Come to the session prepared to share ideas and brainstorm for solutions.
Facilitator:
Alex Kauffman, Deputy Treasurer, Nebraska
 
Outreach Series 2: Innovative and Alternative Methods in Owner Location
Unclaimed property colleagues will continue the session series to focus the types of tools, techniques, and resources that states can make use of to deliver even more money back into the hands of rightful owners. An emphasis will be placed on the effective application of existing and new knowledge to meet the needs of unclaimed property programs in this vital area.
Facilitator:
Alex Kauffman, Deputy Treasurer, Nebraska
 
Internal Controls and Fraud Prevention in Claims
As unclaimed property awareness increases, unfortunately criminals also get the message. Learn from experts who will outline how actual fraud schemes have been conducted and tell you how to strengthen your internal controls to stop fraud before it starts.
Moderator:
Laywon Boatner, Area Manager, Texas Comptroller of Public Accounts
Speakers:
Patrick T. Carter, Director, Delaware Division of Revenue
Lynden Lyman, Senior Advisor, ACS
 
Is Loading Holder Reports Heavier Than You Imagined?
Participants in this session will discover how the internet can be utilized for holders to upload their reports directly into state databases with minimal lifting from staff.
Moderator:
Kathy Janes, Director, Oklahoma Unclaimed Property
Speaker:

Ken Wagers, Senior Vice President, ACS
 
Automated Review and Putting Claims on the Fast Track
The increased volume of claims is compelling state unclaimed property divisions to develop and implement efficient and secure procedures to process low to moderate-complexity claims. Experienced administrators will examine criteria, verification, and risk assessment. Gain a complete understanding of how this process could work for your state.
Moderator:
Rick Sweet
, Assistant Bureau Chief, Florida Unclaimed Property
Speaker:
Patti Wilson, Operations Manager, Washington Department of Revenue
 
Resolving Difficult Claims Series 1
Time-consuming claims can grind your process to a halt. Experienced personnel will combine discussion with presentations to work out solutions to the most vexing types of cases. Best practices will be provided that you can take home and put to work.
Facilitator:
Carolyn Atkinson, Esq., Assistant General Counsel, West Virginia Treasury
 
Resolving Difficult Claims Series 2
Attendees will continue to discover solutions to paying the most complicated types of claims. Cases examined will include bearer bond claims, traveler / official check claims, when to use affidavit/indemnity agreements, surety bonds, requiring the estate to be reopened, garnishments/bankruptcies, dissolved business, UGMA, locator claims, paying claims to someone out of the country, community property, IRA’s and others.
Facilitator:
Carolyn Atkinson, Esq., Assistant General Counsel, West Virginia Treasury
 
Proper Reporting of Individual Retirement Accounts
Trillions of dollars are invested in IRAs by approximately 50 million owners. The Baby Boomer Generation is beginning to collect – and some of them are missing. Industry experts will address the challenges and requirements of complying with state laws for this type of unclaimed property.
Moderator:
Ron Henson
, Louisiana First Assistant State Treasurer
Speakers:
Lynden Lyman, Senior Advisor, ACS
Weiyen M. Jonas, Vice President and Associate General Counsel, Fidelity Investments on behalf of Securities Industry and Financial Markets Association (SIFMA)
Joan Dowd, Chief Compliance Officer, Boston Financial Data Services
 
Securities Reporting Roundtable
Representatives from major stakeholders will participate in an open forum with the NAUPA membership to offer their insights and exchange ideas in addressing the complex issues regarding the reporting and payment of securities.
Moderator:
Rob Scott, Unclaimed Property Division Manager, Arkansas State Auditor
Panelists:
Joan Dowd, Chief Compliance Officer, Boston Financial Data Services

Securities Industry and Financial Markets Association (SIFMA)
Weiyen M. Jonas, Vice President and Associate General Counsel, Fidelity Investments

Shareholder Services Association (SSA)
Karen V. Danielson, Manager, Shareowner Services, The Coca-Cola Company
Joan M. DiBlasi, Senior Manager, Shareholder Services, AFLAC Incorporated

Securities Transfer Association (STA)
David Becker, Chief Compliance Officer, BNY Mellon Shareowner Services
Paul Griffith, Head of Transaction Processing, Computershare

 

Financial Literacy
Keys to Developing a Financial Literacy Program for your State
More states are reaching out to provide their citizens with key information to help individuals and families toward a sound financial future. Learn about the strategies and program ideas to help reach people with financial information they can use.
Moderator:
Hon. Kelly Schmidt, Chair, NAST Foundation & North Dakota State Treasurer
Speaker:
Kevin Smith, Director, Illinois Financial Education
 
Promoting Financial Literacy in a Time of Declining Resources
It is difficult for Treasurers and staff to implement effective financial literacy programs without partnerships and resources -especially in a fast-changing environment of economic downturn and financial volatility. This session will acquaint you with financial and partnership resources from non-profit, government and private sources. Learn how partnerships can develop and strengthen your programs--and how to keep from having to reinvent the wheel.
Moderator:
Kevin Smith
, Director, Illinois Financial Education
Speakers:
Don Blandin, President & CEO, Investor Protection Trust
Kathryn Edmundson, Director Adult Program Division, SIFMA Foundation
 
Meeting Financial Literacy Needs of Underserved Communities
The Federal Reserve System can be a great resource and partner for State Treasurers and staff looking to meet the financial literacy needs of their states. Learn more about how the Federal Reserve Bank of Atlanta works to meet the financial literacy needs of underserved communities in the Sixth Federal Reserve District which includes Alabama, Florida, Georgia and portions of Louisiana, Mississippi and Tennessee--and how such efforts strengthen an entire region. This session, combined with others in the financial literacy track, suggests best practices related to outreach and customization of programs to meet the financial literacy needs of particular communities or target audiences.
Speaker:
Tim Smith, Community Relations Officer, Federal Reserve Bank of Atlanta
 
Working with Financial Education Programs for Children and Youth, Part 1
Understanding best approaches to financial education for children and youth is a critical component of an effective financial literacy strategy. This session focuses on best ways to work with state-based Jumpstart Coalitions, organizations dedicated to improving the financial literacy of kindergarten through college-age youth by providing advocacy, research, standards and educational resources to prepare youth for life-long successful financial decision making.
Speaker:
William Cheeks, Regional Director, Southeastern States, Jumpstart Coalition

Working with Financial Education Programs for Children and Youth, Part 2
Case Study: The Stock Market Game gives students the chance to invest a hypothetical $100,000 in an online portfolio to help them learn economic and financial concepts they will use for the rest of their lives. Learn how to make the most of classroom financial educational partnership programs to serve the needs of kids in your state.
Speakers:
Atlanta/Georgia Stock Market Game Partnership Team
Melanie Mortimer, Executive Director,  SIFMA Foundation
Dr. David V. Martin, Executive Director, Georgia Council on Economic Education

Bringing Financial Literacy Programs in the 21st Century, Part 1
Learn how behavioral economics research helps us understand how thinking and emotions affect individuals’ economic and financial decision making--including why and how people sometimes make seemingly illogical or irrational decisions when spending, saving, investing or borrowing money. Such research can help you improve the effectiveness of your financial literacy programs and maximize chances that people will make good financial decisions.
Speaker:
Doug Shadel
, Washington State Director, AARP
 
Bringing Financial Literacy Programs into the 21st Century, Part 2
Investigate how partnerships and new information, media and technology platforms can serve as a catalyst to profoundly improve financial education programs in the 21st century. Learn how evaluating programs can improve results and increase public and private support for your efforts to improve the financial well-being of your states’ residents.
Speakers:
Brent Neiser
, Director of Strategic Programs and Alliances, National Endowment for Financial Education
Kathryn Edmundson, Director, Adult Program Division, SIFMA Foundation