May 30, 2017
The Office of the Illinois State Treasurer (“Treasurer”) is issuing this Request for Proposals (“RFP”) for creative and marketing services, specifically the design and implementation of a strategic outreach plan as well as the development and production of creative materials for the programs and initiatives of the Treasurer. The Treasurer seeks to increase participation in the important programs it makes available to Illinois families and to promote its various efforts to make college more affordable, level the playing field, and protect consumers. While the Treasurer has, in the past, marketed individual programs, the Treasurer now seeks to coordinate marketing efforts across all of its programs and initiatives as well as across all media platforms to better ensure consistent messages and interactions between the Treasurer and Illinoisans. Firms that submit responses (“Respondents”) shall submit their responses to this RFP (“Proposals”) by 2:00 p.m. CT on June 29, 2017.
The winning Respondent (“Contractor”) must have expertise and experience in the following areas: developing branding and creative content for Public Service Announcements (“PSAs”); running advertising campaigns for television, radio, digital and print publications; and assisting with the management of paid and earned media events and other types of public-facing marketing efforts. The Contractor shall also be responsible for the purchase of air time with television, radio, and online services to run advertising materials. Other responsibilities include producing and timely distributing materials through traditional (print, television, and radio) and digital (website/social media platforms) media prior to each campaign.
The Contractor must also be available for telephone conferencing and travel throughout Illinois. The Contractor must be authorized to do business in Illinois. At the time the Contractor submits its Proposal, or prior to that time, if required by law, the Contractor must have all required experience, facilities, equipment, and trained personnel necessary to perform the work specified in this RFP.
Finally, the Contractor must have a minimum of five (5) years of experience performing the services being sought by this RFP. The Contractor shall enter into a contract with the Treasurer (“Agreement”) for an initial term of two (2) years. Upon expiration of this term, the Treasurer may elect to extend the Agreement for a period of time agreed upon by the parties, not to exceed a total of ten (10) years, including the initial two (2) years.